Why start a blog about employer branding?

In this blog, I strive to share and promote a deep and broad understanding of employer branding. We strongly believe that a strong employer brand is essential to the success of any business and has a significant impact on employee recruitment, retention and motivation. That is why I'm dedicated to highlighting the various aspects, trends and challenges of employer branding through targeted articles and posts. My intention is to provide you with a practical and useful tool to fully leverage the strength of your own employer brand and position your company as an attractive employer. Whether you are just starting to develop your employer brand or already have an established brand and want to improve it further, we are here to share our knowledge and experience with you and support you on your journey.

Share experiences

During my journey, I encountered numerous challenges and successes related to employer branding. These experiences have provided me with valuable insights, lessons learned and best practices that I believe can benefit other HR professionals, talent acquisition specialists and leaders. By sharing my experiences in a blog, I hope to create a platform where professionals can exchange ideas, learn from each other, and collaborate to evolve their employer branding strategies.